I lead product and service design teams to exceptional work

I have developed this expertise over 20 years working for startups and Fortune 100 clients

Product & service Design

Using Human-Centered Design and Lean UX methods, I collaborate with cross-functional teams to analyze, model, design, validate, and deploy human-centered product and service experiences. Projects I have completed are varied: health care service experiences, machine learning-driven Saas/B2B/enterprise apps, mobile apps, along with large e-commerce and marketing sites, and CRM programs. I lead workshops, conceive solutions, design prototypes, and plan and manage co-design sessions and validation research. I come from digital user experience and interaction design, and have developed my career more broadly as a strategically minded customer experience designer.

Human-Centered Design LEADERSHIP

I develop, mentor, and manage successful customer experience (CX) and user experience (UX) design teams, built around HCD and design thinking practices. I take particular pride in supporting team members' individual growth, helping them to acquire skills, cultivate confidence, and expand their leadership qualities and potential. Successful human-centered design work requires partners. I strive to lead laterally, developing relationships across organizational silos that lead to more connected ideas, stronger alignment, and better customer outcomes. Through lean processes, HCD methodologies and extensive facilitation work, I lead complex teams to more humanly inspired experiences.

 

I design products and service experiences that deliver health, inspiration, connection, competitive advantage, and play

 
 
Featured
VisExcell: AI-Focused Breast Cancer Risk SaaS
VisExcell: AI-Focused Breast Cancer Risk SaaS

VisExcell captures patient history and uses AI to evaluate mammogram images in order to detect elevated risk of breast cancer. Women at highest risk are eligible for advanced imaging, so finding them can save lives, and contribute to the success of the imaging center business. I've spent weeks in medical offices listening to staff, validating assumptions, iterating on the product and testing design decisions, and launching this personally meaningful product.

Moleskine: Global E-commerce Website
Moleskine: Global E-commerce Website

Moleskine needed to update their e-commerce platform to better merchandise products, support natural customer journeys, and drive conversion. My design team and I were tasked with an overhaul to information architecture, shopping experience and visual design. The team re-structured the product database and organization, planned new pathways through content from filtered search to robust new mega-menus, and added a quality filtered search feature. The result was making product discovery simpler, and optimizing product detail pages to drive conversion.

Crash: Social Messaging App
Crash: Social Messaging App

Crash is a messaging app that proposes to solve context collapse by providing a unique way for friends to get updates from "flash networks" that suddenly appear when their friends are together.As product designer and product leader, I have seen this product through multiple development teams on the path to the app store (almost there). 

Coca-Cola Placelists: Social Music App with Spotify and Facebook
Coca-Cola Placelists: Social Music App with Spotify and Facebook

As UX designer on this groundbreaking project for Coca-Cola, I worked with a team of creatives, including a great visual designer, and architected the interaction design for Placelists: the first branded app to appear in the Spotify app store. This mobile + desktop app was a collaboration between Coca-Cola, Spotify and Facebook, each of which I worked with directly to negotiate how best to structure an experience that let teens and college-aged music fans crowd-source playlists for specific places that held specific meaning for them.

A Blue Cross Blue Shield Company: Human-Centered Design Mentorship; Product & Service Design
A Blue Cross Blue Shield Company: Human-Centered Design Mentorship; Product & Service Design

As a consultant, I mentored a CX Design team around HCD methodology and tools. I led several engagements, making personas, conducting journey mapping, hosting co-design and other ideation sessions, and proposing product and service design solutions.

Humira: CRM, Branded & Unbranded Websites
Humira: CRM, Branded & Unbranded Websites

I worked extensively as a UX strategist and designer on HUMIRA websites (branded and unbranded) and its first segmented, adaptive PRM/CRM stream. My experience modeling and architectures was brought to life with excellent agency creative teams.

Selected Additional Marketing, E-Commerce, and App Projects

  • Tylenol (marketing site + app concept)
  • Women's Rogaine (site + CRM app concept)
  • Listerine (marketing site)
  • Neutrogena (marketing "pre-commerce" site)
  • MegaRed (marketing site)
  • Capital One (UX vision workshop)
  • MAC Cosmetics (app design definition)
  • Weight Watchers (digital marketing)
  • Alcoa Home Exteriors ("pre-commerce" site)
  • Earthlink (conversion site & ecosystem strategy)
  • AOL Mobile (marketing and lead generation site)
  • Pennytalk.com (marketing and ecommerce site)
  • INSPIRE (Flash-based clinical trial management app)
  • Eli Lilly (health education site + customer support)
  • Berlitz (marketing website)
  • Bulova ("pre-commerce" website)
  • Essex National Securities (broker dealer software)
  • Verizon (Droid Combat: Augmented Reality Mobile Game)

Additional Startup Projects

  • Hey, Neighbor! (neighborhood social network)
  • iGoal (socially driven goal achievement app)
  • Sumday (BNY Mellon)
  • Model.me (photo-based social network)
  • Nutrimom (pregnancy and post-birth nutrition from Danone)
 

The foundation of a great product is presence

 

Being truly present for colleagues and team members is the starting point for building team cultures that elevate creativity and growth, and diminish toxic strains of mistrust, fear and doubt. Open and creative cultures where people see and respect each other solve problems better. They can better see and empathize with what's real in people's experiences—their struggles, their joys, their desires. From this place, real insights give birth to ideas that can break through blockages, quiet chaotic noise, and create flow. Great products start with a willing attitude, positive regard, and presence.